Husband-Wife Duo's Brand - Yufta Is Gaining Market In Indian Ethnic Wear

Jaipur: Enterprising – Entrepreneurship – Ravi Khandelwal and Vandana Gupta ; Founder of YUFTA have successfully made in-roads in to the business of Feminine Ethnic Wear and are now well accepted and apricated for their design – creation exclusivities in ready to wear clothesline.

Heading from a small town in Rajasthan, Mr. Ravi Khandelwal had dreams larger than life and the zest to fulfill them too. Being a qualified Chartered Accountant, he has a rich experience of decade in the corporate world of India as well as overseas and has headed some leading positions in renowned MNCs.

Beside(and not behind) every successful man is a woman, same has been the case with Ravi who is partnered in real life as well as in Yufta with his beloved Vandana, co-founder and heading the creative team. They have an energy-powerhouse as their son, Daksh, keeping their enthusiasm at peaks. 

Yufta was a brainchild of two friends and their spouses who found Jaipur to be the perfect strategic place of women-ethnic wear and with e - commerce bustling, YUFTA entered the scenario.

While the partners hustled to keep no stone unturned, Yufta within a short span of four years, achieved a GMV more than Rs 75 crores and was awarded with various BEST STARTUP/ Business honors.

When one starts their business their only horizon is to make it successful and to do so the team has to be 100% invested as businesses are synonymous to challenges. The co-founders, with their exquisite corporate experience and market knowledge, took some bold decisions which hit the Bull’s eye.

One of the biggest challenge is raising the requisite funds for the business, Ravi acknowledges and is immensely grateful to Investor cum Partner Mr. Vivek Lodha  who not only participated financially but bought in the network and the know-how to reach such a dynamic market in a short-span.

Challenges go hand in hand with new businesses, YUFTA was no different. There were hurdles and many road bumps, but what kept them going was their passion and they knew there was no turning back.


The biggest factor, after you have sorted your finances, is to curate the perfect personnel who can envision the same goal you are running the Company with. We have been bestowed with some extremely talented artisans and team managers who take that extra care to watch every piece that leaves our workstation to the Client’s door so that happiness is truly delivered with every order.

Leaving the security of a well-paying job and starting from scratch has probably been the hardest decision, but I had a lovely life-partner who made it easy for me and has been my rock-solid supporter and cheerleader throughout.

With a team of 100+ employees, the Company has been divided by teams but united by same spirit and goal of YUFTA. All decisions are finessed by Co-Founder and CEO of Yufta, Ravi along with Vandana Gupta, Co-founder and Creative head.

The audience we are catering to is ruled by Women and the husbands who are looking out for a thoughtful-quality- rich gifts for their better-half. The home-maker, college-goer, office leader, women wear many hats in a lifetime, so we are dedicatedly contributing towards them making excellent dressing choices when it comes to ethnic wear.


·         What motivates you?

The biggest motivator is to reach the heights that have been imagined for the Brand, so we keep striving to fulfill all the goals.

·         Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?

There is no tried and tested formula to become successful, what I truly believe is a good team, the bold decision taking power and enormous amount of hardwork can successfully contribute in you becoming the entrepreneur who will take their Company to the desired results.

·         What piece of advice would you give to college graduates who want to become entrepreneurs?

Be ready to give it all to have it all and don’t fall prey to the herd call!


·         Who has been your greatest inspiration?

My greatest inspiration is my wife who has kept my passion for entrepreneurship alive and given me that extra-push to reach the targets I have been setting for myself and       Everything which happening around inspire me to do best every day. I read lot of books and sometimes a single line can give you great inspiration.


·         Anything else that you would like to share with us regarding your / startup journey.

Be Bold and miracles will happen only when backed by your Hardwork.

Visit Website: https://yufta.com/

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