Mumbai
(Maharashtra) [India], May 20: M5 Entertainment Talent
Agency has been the driving force behind three major deals in the health and
lifestyle industry as they help sign Kiara Advani for Happilo, Kajal Aggarwal
for T.A.C and Taapsee Pannu for Gynoveda all in a span of a few months. All
three brand ambassadors are the perfect fit for the brief that was put forth
which is testament to M5 Entertainment’s prowess in the industry.
“We are ecstatic and
grateful that Happilo, T.A.C and Gynoveda have trusted us to help them find the
perfect brand ambassadors for their newest campaigns. This just reinforces all
the good work M5 Entertainment has done over the years and cements our position
as a trusted company to do business with time and again. Our core strength has
always been to make sure that both the celebrities and the brand get the best
out of the deal and are able to achieve that with deal we execute.” Said,
Sonya. V. Kapoor, Founder, M5 Entertainment.
Happilo, India’s leading
premium D2C brand, partnered with Kiara Advani, as its brand ambassador because
of her enthusiasm for fitness and was roped in to popularise the concept of
snacking on protein-rich, healthy, and super-tasty snacks. The company rolled
out its maiden celebrity advertisement campaign featuring Kiara Advani
alongside its other ambassador. T.A.C - The Ayurveda Company, one of the
fastest growing D2C Ayurvedic FMCG brands, has launched its Dashapushpadi Video
Campaign featuring new mother & popular actress, Kajal Agarwal, who
endorsed T.A.C’s “Dashapushpadi” baby care range.
“M5 Entertainment took
meticulous care to understand what we at Gynoveda aim to do and the
expectations that we had from the brand ambassador as well. We were excited to
work with Taapsee Pannu as she is an icon for women empowerment and has always
challenged the status quo and are happy that M5 Entertainment made it happen”,
said Rachna Gupta Founder, Gynoveda.
Gynoveda, World’s first
Ayurvedic FemTech brand with the vision to make Indian women free of all
menstrual and reproductive problems has brought on board acclaimed actress
Taapsee Pannu as its brand ambassador.
“Every brief that
comes in is an opportunity for us to extend our expertise and we are happy that
we were able to execute each of them with complete integrity and by aligning
ourselves with the vision of the brand. We see these deals as a stepping stone
for many more marquee deals that are yet to be finalised in the future of M5
Entertainment.” Said Amrita Mendonza, Co-Founder, M5 Entertainment.
Along with their ongoing
brand deals, M5 Entertainment has also produced ‘Ek Chup’, a short film
starring Mona Singh, Directed by Sonya V.Kapoor -under the same banner which
was met with critical acclaim and was released on Disney+ Hostar. This is a
stepping stone into their lateral foray into the world of content creation as
they gear up to kickstart work on Feature films & scripted projects with
multiple leading OTT platforms that will be coming soon.